We were invited by the PICNIC conference in our beloved city of Amsterdam to participate in the AdWall project. A custom multi-touch wall sponsored and co-developed with advertisement agency DRAFT FCB. Intactlab developed the software together with DRAFT FCB, SOCO Sensus developed the wall itself.

On the 80″ inch TouchWall we presented the user with a zoom-able map of the conference. The conference which was divided into several different buildings on different locations situated in the area of the Westergas Fabriek. Our map was not only giving the user/ visitor a idea of the walking route from event to event. The Wall also monitored user generated content which got aggregated and divided across a timeline. The timeline ran from the early hours before the start of the event until the closing party. This resulted in a unique timeline view of the conference as seen through the eyes of the visitor. From minute to minute one could see all the photo’s video’s and tweets as they where aggregated.

The project won the Europrix 2009 Quality Seal which was an acknowledgement of the high level of innovation and creative mindset the development team showcased. 

As a result of this project DRAFT FCB, Intactlab and SOCO Sensus started the website on “multi-touch advertising”.